Google Ads is a pay-per-click (PPC) advertising platform that allows you to build and run ads for your business. With it, we can get you on top of Google search results by paying for keywords that are relevant for your business. It's an easy way to increase your traffic and conversions.
The key differential is that the Google Search Network shows your ads to the potential customers who are already searching for your products or services. When people click on your ad, they'll go to your website to learn more or buy your product/service.